Rethink everything you know about

Selling Your Home

Step 1

Let's Meet

What’s your favorite part of your property? What do you love about your property? Our initial meeting typically is a listening and learning experience for us where we get to know you, your property, and how we can best represent it. We take precise notes as each detail, no matter how minor, we use later to build value for you. We are thoughtful, thorough, and truly immersed in showcasing your property and presenting it in it’s finest light to maximize it’s value.

Step 2

Review The Market

You only get one chance to sell a property and maximizing value is crucial. We understand this more than anyone and use it as our mission statement. We research and provide all the data to ensure we are selling for the best price based upon market conditions. We have been involved in many, many deals and know nuances that most don’t. It is this extensive market knowledge we draw upon when expertly pricing a property to maximize value and get to a successful closing. This is why we have helped sellers recently set dozens of historic all-time sales records.

Step 3

Property Presentation

We tailor a presentation that is perfect for every client and every property. With an experienced eye we help get a property looking its best with thoughtful recommendations and hands-on assistance. From inside to out we work to celebrate a property’s attributes. We even accentuate it with our own carefully curated decor items, or team with a local furniture store to provide décor packages appealing to different styles. Professional photographers, drone pilots, videographers and decorators are part of our “presentation team” that ensures your property is shown in its absolute best light.

Step 4

Advertising Your Property

Constantly innovating yet time tested, our marketing seamlessly blends numerous avenues to attract maximum buyer interest. Every property is different and every buyer is different and we understand this. A buyer’s appetite for property searches can range from a traditional print ad to a social media post. We leave no stone unturned. Our massive advertising approach utilizes digital marketing strategy, classy print advertising, gorilla marketing, social media advertising, and personal 1-to-1 outreach to the right buyer. We also reach out to our network both locally, nationally and globally. Our goal is to create a buzz that will generate a sense of urgency and potential fear of loss that buyers feel if they don’t come in fast and strong, they will lose out on the opportunity to offer you a handsome sum for your property.

Step 5

Manage, Anticipate & Avoid

Once an offer is received the real work begins. Our agents have received negotiation training developed by experts in the psychology of negotiation. We manage the transaction from start to finish, our experience anticipates potential problems so they can be avoided from the start, saving you time and money.

Step 6

Close & Celebrate

There are quite a few details to monitor to make it a successful closing and we’re there for them all. We thoroughly review settlement statements, offer reminders, track milestone dates, and coordinate with all the parties important to your transaction, all while keeping you in the loop. We understand that communication is the cornerstone of a great relationship and we’ll keep you informed every step of the way down to our call of congratulations that we have successfully closed your sale.

Thinking of selling?

Our Marketing Sells Homes

With uniquely deep SW Florida ties and 1,000 Sotheby’s International Realty offices worldwide, the Burns Family Team is the ideal marriage of local experience with a global marketing reach.

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